Project Description

UNDER ARMOUR X WALES RUGBY

From 2000 meters high up in the Swiss Alps, to -120 degrees in cryo chambers at their training base in Wales, Good Planets created these integrated campaigns for Under Armour and the WRU team. Starting in 2018, Duncan, Tobias, Chris and the team were the first ‘external’ crew to ever have this access inside the ‘ivory towers’ of the WRU, and film and photograph the players up in their training environment like this. The success of that first campaign leading to being commissioned again in the summer of 2019 as the squad prepared for their biggest tournament, the Rugby World Cup.

GOOD PLANETS

UNDER ARMOUR X WALES RUGBY

From 2000 meters high up in the Swiss Alps, to -120 degrees in cryo chambers at their training base in Wales, Good Planets created these integrated campaigns for Under Armour and the WRU team. Starting in 2018, Duncan, Tobias, Chris and the team were the first ‘external’ crew to ever have this access inside the ‘ivory towers’ of the WRU, and film and photograph the players up in their training environment like this. The success of that first campaign leading to being commissioned again in the summer of 2019 as the squad prepared for their biggest tournament, the Rugby World Cup.

GOOD PLANETS
goodplanets.tv