
FULLY INTEGRATED SOLUTIONS
It’s an increasingly integrated world. Yet we’ve repeatedly heard the challenge clients face is obtaining a consistent vision across stills and motion – all delivered by one cohesive team. We offer the solution to that challenge.
Good Planets create work that aims to inspire, empower and change. And we particularly love campaigns aiming to have positive social or environmental impact.
Founded by visionary creatives Duncan Nicholls (Photographer/Director) and filmmaker Tobias James, Good Planets is an agile and unique offering for clients. Not only with our creative vision and track record of delivering for the world’s biggest brands, but also with the solutions and flexible structures we provide.
From the 1,000’s of shoots we’ve executed, we know the requirements of each brand and shoot are different. We can work to the scale you require and offer the right solution every time.
We can service specific production requirements for any media campaign. From our core team working with a wider agency and brand team, to us providing the complete solution and managing entire production teams, including distribution and social media strategy support.

WHAT WE STAND FOR
GOOD PLANETS mission is to create work that inspires positive change, and do it in ways that are as sustainable as possible.
Proud members of 1% for the Planet, donating 1% of our annual sales to environmental non-profits – we believe that our individual actions have a profound impact when combined with thousands of others across the world wanting to make a difference.
On shoots we:
- Aim for zero single use plastic, with crews always bringing their own reusable coffee cups and water bottles.
- Use catering suppliers that don’t use single use plastic, with locally sourced and vegan options preferred.
- Minimise food wastage, by donating any unopened leftover food to food banks, homeless shelters or City Harvest.
- Ensure our equipment suppliers don’t use any single use plastics for our shoot process.
- Minimise printing and waste – e.g. we don’t print call sheets, we use digital PPM books.
- Use Nordic countries or Google drive for Cloud Storage.
- Use renewable energy supplier Bulb in our editing location.
We also commit to delivering three shoots per year at heavily reduced rates to support campaigns and causes that matter to us.

WHAT WE STAND FOR
GOOD PLANETS mission is to create work that inspires positive change, and do it in ways that are as sustainable as possible.
Proud members of 1% for the Planet, donating 1% of our annual sales to environmental non-profits – we believe that our individual actions have a profound impact when combined with thousands of others across the world wanting to make a difference.
We all have a role to play in the fight against climate change and creating a positive future – and we more than offset our flights, using standards set out by The Gold Standard . We invest this money in reforestation and renewable energy projects, and align our choices with what’s important to each client. Where possible, we choose to fly with airlines like Norwegian, whose co2 emissions are 30% lower than the industry average.
We’re conscious of the choices we make during the shoot process, and the impact these can have. Here are some of the ways we approach this:
On shoots we:
- Aim for zero single use plastic, with crews always bringing their own reusable coffee cups and water bottles.
- Use catering suppliers that don’t use single use plastic, with locally sourced and vegan options preferred.
- Minimise food wastage, by donating any unopened leftover food to food banks, homeless shelters or City Harvest.
- Ensure our equipment suppliers don’t use any single use plastics for our shoot process.
- Minimise printing and waste – e.g. we don’t print call sheets, we use digital PPM books.
- Use Nordic countries or Google drive for Cloud Storage.
- Use renewable energy supplier Bulb in our editing location.
We also commit to delivering three shoots per year at heavily reduces rates to support campaigns and causes that matter to us.
The whole world has been deeply affected by Covid 19 – it goes without saying that we will be adopting best practice and following government guidelines to ensure a safe environment for our clients and teams on shoots in the future. Some of these practices can help create a more flexible and effective process for clients. For example, we encourage only the minimum number of essential team members attend shoots in person, and can live stream to clients teams in real time with a dedicated contact on the day to make sure everyone is fully involved, can provide agile feedback and see the process in action. All without having to travel.
We will work with each team to make sure is shoot is a great success and in way that is safe for everyone. Be that through social distancing, enhanced cleaning regimes, and minimal teams on location. And of course we are tracking government and health guidelines to be abreast of any changes that may impact how we work.
We’re not perfect, and we don’t know everything, but we are committed to constantly improving. If you have suggestions for how to do things even better, then we’re all ears and welcome those conversations.
“Duncan’s photos have surpassed our expectations. He perfectly understood the brief and we’ve got a wide range of brilliant and engaging photography as a result that captures the joy and fun of exercising.”
‘Duncan is literally a magician with a camera and lighting. I’ve worked with him numerous times and his meticulous approach always produces outstanding results. Great pictures while also making the shoot fun and enjoyable!’
“I had the pleasure of working with Duncan when the Chicago Bears played in London the fall of 2019. He’s truly talented in his craft and went above and beyond to ensure our team received assets in a timely manner. Communication was a breeze (despite the time difference). Duncan is meticulous yet flexible. I’d welcome the opportunity to work with him in the future.”
‘I have to give Tobias a huge deal of credit for making two such different films in almost all aspects that are both so entertaining and well made in their own rights. That’s no easy task and we didn’t even realize it was the same filmmaker until after choosing them for the festival programme. His your voice may be something not easily defined which is a unique thing for a director. ‘
‘Duncan is literally a magician with a camera and lighting. I’ve worked with him numerous times and his meticulous approach always produces outstanding results. Great pictures while also making the shoot fun and enjoyable!’
‘I have to give Tobias a huge deal of credit for making two such different films in almost all aspects that are both so entertaining and well made in their own rights. That’s no easy task and we didn’t even realize it was the same filmmaker until after choosing them for the festival programme. His your voice may be something not easily defined which is a unique thing for a director. ‘
‘I cant’ let this moment pass without giving a huge thanks to Tobias for his time, patience and incredible professionalism in putting out our videos’
“I had the pleasure of working with Duncan when the Chicago Bears played in London the fall of 2019. He’s truly talented in his craft and went above and beyond to ensure our team received assets in a timely manner. Communication was a breeze (despite the time difference). Duncan is meticulous yet flexible. I’d welcome the opportunity to work with him in the future.”
“Duncan’s photos have surpassed our expectations. He perfectly understood the brief and we’ve got a wide range of brilliant and engaging photography as a result that captures the joy and fun of exercising.”