Shot with 200+ miles between Duncan and world record holding rugby referee Nigel Owens MBE (now that’s a zoom lens and a half! – haha) – earlier this week he virtually captured this digital campaign for Principality Building Society and the WRU.
Yes there’s unique production & execution considerations when shooting remotely like this – but moreover we feel success on these shoots is about amplifying your ‘on set’ communication and visual skills as a photographer/director. Drawing on all that experience, and understanding how it translates to the virtual environment.
One signature of our approach on ‘in person’ sets is our ability to quickly create a positive and relaxed energy, freeing everyone up to enjoy the experience and bring their best work to the shoot. So it was key for Duncan in this virtual environment to ensure he still created that calm and enthusiastic energy – even when in person body language and those communication tools aren’t available.
For us, it’s all about continuing to create, whatever the ‘constraints’ – and being on the front foot at all times with the tools available. After all, those tools are only a tiny part of the process.
Thank you again to Nigel for inviting us all virtually into his home, and to the teams at client and agency. Duncan loved the experience of creating this.
*We want to underscore that government guidelines were fully adhered to at every stage of this shoot. Throughout pre production, execution and post production, every person involved on this shoot was working individually from their own homes, and all communication was virtual via zoom and phone calls.